Posted on January 7, 2011March 18, 2011Navigating This Blog TABLE OF CONTENTS Moving Past The Idea You have an idea, now what Getting smart on the industry – resources Building your personal brand Presenting How to build your elevator pitch How to build your pitch deck Tightening up your pitch deck Building a screencast demo Where to get a pro demo animation built The Biggest Questions Facing Your Company The most important questions you’re going to be asked Customer acquisition is your biggest problem That dumb video is not viral strategy Choosing your target customers is not optional Fundraising Should you raise money, and from whom? Should you apply to an incubator? Technical aspects of raising money Building You need a technical co-founder How we built our engineering team Building a site using outsourcing When to start UI/UX testing Opinion: More visuals, less UI