In a previous post, I detailed how to create the content for a killer pitch deck. In this post, I describe some of the more technical aspects of refining your deck, and how to make it sharper and harder-hitting.
USE THE “NO THINKING RULE”
Your audience should think about your deck as little as possible…they should only be thinking about your ideas.
Of course, you want them thinking about how much money they can make, or which portfolio company you could partner with. However, any time they’re thinking due to technical aspects of your presentation, it’s time they’re not listening to you, and making decisions internally that could hurt your credibility.
The “No Thinking Rule” Has 4 Parts:
- Tell a story
- Show, don’t say
- Keywords only
- Remove sticking points
Tell a story
Every slide should work together, and no one should ever have to think “why is this slide up?” You should be able to remove the slide content, say the title/main point of each slide in order, and be left with a cohesive, complete story.
After you’ve written each slide, make sure that the main point you thought about while creating your story is the obvious take-away, and hits quickly. If not, go back and refine.
Show, don’t say
Any time you can show something with a picture instead of words, do it. Examples include:
- Separate groups on a page visually – Who wants to read a 12-bullet laundry list?
- Use logos/icons to replace names/words – You’ll get your point across faster
- Use graphs to replace numbers – Numbers (especially relationships between numbers) are often easier to understand visually
You shouldn’t be writing prose, just include the important words. Instead of “Google’s specialty is spinning products out of large scale data aggregation and processing projects”, put a Google logo next to the words “Large Scale Data Aggregation”, and voice-over the rest.
Remove sticking points
Don’t distract your audience! You know when your computer freezes, and you get a “Not Responding” or a Beachball Of Death? It can happen to audience members too if you give them sticking points like these:
- “You’re wrong!” – If you write “Google sucks at search”, people will stop listening and start thinking of all the reasons you’re stupid
- “I have to do math?” – Only put numbers that directly relate to your point, or really simple, clear math. Don’t force your audience to make a mental leap
- “What is that?” – One confusing bullet point on a slide, such as an unfamiliar industry acronym, can distract an audience member for the entire slide
- “Did he mean…?” – If a word you choose has a second meaning, particularly a dirty meaning, don’t use it. Even the grown-ups in the room will get distracted, even if just for a few seconds
Following the “No Thinking Rule”, you’re going to have a much more effective pitch deck. Your communication will be clearer, so your audience will waste less time getting distracted and have more time to focus on your story.
(This was a description of a deck’s more technical aspects – for the content of a killer pitch deck, see my post here.)